MUJI

"Muji means 'good products without a brand' in Japanese. Founded in 1980, at its inception, it comprehensively reviewed the production processes of its products, added no unnecessary decorations, and provided functional, practical, and reasonably priced products. Based on the three principles of 'selected materials', 'process review', and 'simplified packaging', it re-examined the value of its products. Muji consequently created an extremely simple yet innovative product range, influencing Japan and the world, resonating with consumers and gaining wide recognition. "