Souvenir Shop

The foundation of entrepreneurship must be grand and extensive, and a brand must possess continuous creativity. The endless product ideas of 'Shou Xin Fang' come from Chen Shiyang's 'reverse thinking' approach. As long as one understands to think from the customer's perspective, creativity flows endlessly. He frequently visits Japan for surveys and observes that traditional wagashi are visually stunning, but after tasting, he discovers a gap between visual beauty and taste. He immediately steps away from the producer's standpoint and thinks from the consumer's perspective. 'If there is a gap between beauty and flavor, it will disappoint tasting customers. Even if it is very subtle, it is very rude for wagashi, which claims to be carefully crafted, to give a sense of disappointment!' Therefore, he works hard to enrich the taste and flavor layers of wagashi, requiring that the products of Shou Xin Fang must astonish at first sight, be praised upon tasting, be memorable, and touch every sense to reach the highest realm of wagashi.