FENDI

About FENDI           
In 1925, Adele and Edoardo Fendi founded FENDI in Rome, followed by the opening of the first FENDI handbag boutique and fur workshop, which immediately gained high acclaim in the international market. FENDI successfully established its brand image in the international market with elegance, craftsmanship, innovation, and style.
In 1965, collaboration with the late Karl Lagerfeld began, lasting 54 years. In 1992, Silvia Venturini Fendi served as Karl Lagerfeld's assistant in artistic direction. In 1994, she was entrusted with significant responsibilities, managing the design of leather accessories, and later took charge of designing the men's collection. In 2000, the LVMH group acquired FENDI, becoming FENDI's largest shareholder in 2001.
In September 2020, Kim Jones took over as artistic director of FENDI haute couture and women's fashion. Delfina Delettrez Fendi, the fourth generation of the FENDI family, joined the brand as jewelry artistic director.
Today, FENDI's brand image is synonymous with quality, tradition, experimentation, and creativity.

FENDI Breeze Xinyi Men's Store
The newly opened FENDI Breeze Xinyi men's boutique on the first floor covers an area of about 80 square meters, designed with a brand-new FENDI store concept. The store primarily features gentlemanly elegant colors of green, gray, and camel.
The display walls are designed with a tubular structure, suspending cork and lacquer material display racks in mid-air. The avant-garde modern design offers consumers a fresher luxurious shopping experience, complemented by champagne-colored metal hangers designed with cross-stitch lines, creating the store's most significant highlight: an appealing yet precise shopping visual atmosphere.
Additionally, the boutique is decorated with hand-crafted silver plaster walls, diagonal-design ceiling, and marble floors, interpreting the brand's design code in modern vocabulary, with transparent glass facades bringing an unmatched sense of prestige and comfort to the shopping area. At the same time, there is a dedicated sofa area for consumers to rest and appreciate the fine craftsmanship of the works.
FENDI Breeze Xinyi men's boutique sells the latest men's wear and a full range of products, including various selected fashion items, bags, shoes, and accessories.