Mei Zhen Xiang

Mei Zhen Xiang was established in 1933 as an internationally renowned dried meat brand. In 1999, it completely transferred its production technology to Taiwan, leading the industry to create a fresh-baked selling model for the first time in Taiwan, immediately sparking a trend. Mei Zhen Xiang targets the East District of Taipei to establish a new type of boutique dried meat store, aiming to promote its unchanging philosophy of '100% natural ingredients, no additives.' To date, the new type of boutique dried meat stores have spread across Taiwan, located in prime areas of major metropolitan regions and department stores. Over the past 20 years, it has served over 7.5 million customers, creating a successful Taiwanese experience for an internationally known dried meat brand. Adhering to the concept of treating customers with respect, it insists on selecting locally sourced Taiwanese meat, with no additives in the ingredients. It rigorously controls food safety details and regularly inspects food nutrition and hygiene standards, ensuring that high-quality and safe products become a trusted brand for food lovers.