50% FIFTY PERCENT

Established in Taiwan in 2010, the self-created clothing brand has more than 35 physical channels and official online shopping websites in operation today. Providing a variety of clothing sales services at reasonable prices and unique fashion styles, we keep up with the latest fashion trends to meet the needs and insistence of customers who demand fashion.
Based on brand positioning, focusing on Asian fashion clothing products, targeting young males and females aged 16-25 as well as the mature light consumer group aged 26-35, in 2020 we launched a new series of parent-child clothing for children aged 2-8, further expanding the consumer base of FIFTY PERCENT. Providing truly high-quality fashionable clothing, allowing all customers to enjoy stylish wear, quality comfort, happiness, and satisfaction, creating fashion indicators for people's lives.