NEW BALANCE

In response to the development of technology and changes in the macro environment, "possibility" is no longer just a single choice question, but a multiple-choice question for a diverse and inclusive lifestyle, giving rise to a new store format named after the founding year of New Balance, 1906. From a product perspective, it continuously emphasizes a neutral style and environmental friendliness, and aims to convey a youthful and diverse brand experience to consumers through "transformation and innovation" in terms of store positioning and visual style.

The NB 1906 store features a selection of the brand's trendiest products, including buzzworthy collaborations, specially colored footwear, and functional apparel designed for the Asian market by SDS (Shanghai Design Center), showcasing New Balance's attitude towards transformation and innovation.